Automotive dealership showroom at night

Generate DemandDrive TrafficClose Deals

We turn dealership marketing spend into showroom traffic through mail, social, staffed events, and NextDrive.

Groups we work with

Dealer groups we work with: Napleton, Lithia, Asbury, Orr, WeAuto, Jenkins, Rosado, Morgan, Dimmitt.

We have stood on the desk and chased targets.

Built by veteran auto dealers. We do not pitch fluff or impressions. We focus on unit count and gross profit, proven strategies for GMs who demand results.

1,100+
Dealership Partners
12M+
Buyers Reached
4.7x
Average ROI
40yrs
Industry Experience
Sales desk overlooking a dealership showroom at dusk
  1. Dealer-First Focus

    We work exclusively with automotive dealerships, so every campaign is built around floor traffic, gross, and sold units, not vanity metrics.

  2. Measurable Results

    Every dollar is tracked from mail drop or ad impression to the showroom floor, with transparent reporting you can share with your GM.

  3. True Partnership

    Our team embeds with your staff during events and campaigns, working shoulder-to-shoulder to close deals, not just deliver leads.

Six ways we put buyers in your seats

Each solution works on its own. Together they form a complete traffic engine for your dealership.

Direct Mail at Frontline Marketing Group

Direct Mail

High-impact, data-driven mail campaigns targeting in-market buyers in your PMA. Buyback letters, credit events, and saturation drops that fill your showroom.

Social Media Marketing at Frontline Marketing Group

Social Media Marketing

Hyper-targeted Facebook, Instagram, and TikTok campaigns that put your inventory in front of local shoppers ready to buy, with lead forms wired straight to your CRM.

In-House Staff Events at Frontline Marketing Group

In-House Staff Events

Turnkey staffed sale events run by seasoned automotive closers. We bring the team, the training, and the traffic. You keep the gross and the customers.

NextDrive at Frontline Marketing Group

NextDrive

Our proprietary platform that unifies your campaigns, tracks every lead to the sale, and uses predictive data to identify your next buyers before your competition does.

Consulting at Frontline Marketing Group

Consulting

Strategic dealership marketing consulting tailored to your market, your brand, and your goals. We audit your current spend, identify gaps, and build a roadmap to maximize ROI.

Training at Frontline Marketing Group

Training

Hands-on sales and marketing training for dealership teams. From BDC best practices to floor closing techniques, we equip your staff to convert more traffic into sales.

We run the event. You count the sales.

Our multi-prong approach has been proven to increase dealership showroom traffic upwards of 50% in as little as 5 days. Frontline handles every detail, from set-up to close, so your team stays focused on building lasting customer relationships.

In-house dealership sales event with balloons and customers
Dealership team at a partner sales event
Happy customer with new vehicle at sales event
Outdoor dealership event with sale tent and flags
Staff celebrating with family at dealership event
Bright SALE tags on dealership windows

Dealer results

I walked into the owner meeting with sold units, not impressions.

Mike Delgado

General Manager

43Extra Units

340

Inbound Calls

The Direct Mail drop hit in-market buyers in our PMA. Trackable codes, appointments on the books for two weeks.
Tina SchwartzGM

35%

Front-End Gross

Frontline staffed the sale. We kept every customer and the gross. Best in-house event we have run in a decade.
Sarah KowalskiDealer Principal

61

Units in 3 Days

Their social ads put our inventory in front of local shoppers. Leads hit the CRM Saturday morning. We had a line at 9 AM.
Carla MendezMarketing Director

22%

Close Rate

The BDC and floor training stuck. Same traffic as last quarter, more appointments held, more deals closed.
James TurnerOwner

Built on brands you trust

We run mail, social, and staffed events for dealerships that sell these franchises. Same job on every lot: traffic, gross, and sold units.

Franchise brands we support: Nissan, Audi, Hyundai, Chrysler, Chevrolet, Volkswagen, Kia, Ford, Toyota, Dodge, Ram, Jeep, Buick, Mazda, Lincoln.

Already a partner?

Partner Login

Claim your territory audit

Tell us about your store and your goals. A dealer strategist will reach out within one business day with a custom traffic plan.

15-minute intro call. Zero pressure, no long-term contracts.